FIFA has made headline news of their officials being arrested for fraud by the US FBI in Switzerland. The dark side of marketing, well if I never knew this about FIFA until now they did a good job hiding in the dark until now. FIFA is the world's largest soccer non profit organization that hosts the World Cup. This is breaking news that just happened over the weekend so there is much more to come.
http://adage.com/article/cmo-strategy/watch-john-oliver-skewer-fifa-offer-deal-sponsors/298835/
This is the sports entertainment equivalent of the Fall of the Roman Empire, corruption from top to bottom and no light what so ever. What is interesting is John Oliver's video within the article states that if FIFA's sponsers were to pull their support that FIFA itself would fall, if the FBI failed to exploit FIFA's corruption.
Most people are shocked by the news in many ways, mainly ackward, but this dark shadow in sports is a deathly truth of how misleading marketing can become, even beyond advertisement. With FIFA being a nonprofit it is possible that we may see international soccer disappear until a new organization can gather the same crowd: with a lot of marketing to recreate the broken image of soccer.
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