Monday, June 15, 2015

Final Project: Brochure Information

The LVL UP Expo is a new experience in the Las Vegas community that holds a convention focused on video games and anime. A blending of booths that offer purchasing, video game free play and tournaments, and an arcade area of classic games with have the child in every nerd screaming in nostalgia. With some great high lights being the cosplay of all ages and various activities that involve coop game titles, there are some more great improvements that will elevate the experience.

In honesty, the target audience is the connecting factor of anime and video games. Though it is true that most anime shows have video game franchises, there are some exclusive’s with both. You will only find Red Dead Redemption on gaming consoles, and there are no video games based on Fruits Baskets.

In some cases a video game can become an anime, like in the case of Devil May Cry. So with both worlds being blended together in many shades, it only makes sense to showcase both. A bigger expo attendance doesn’t hurt in this model as well.

Based on word of mouth what attendees commented on the most were: the video game booths, food prices, and having a larger venue. The video game booths for tournament and free play helped greatly in eliminating mid-day boredom, but one thing that could be worked in is having on large gaming area so you don't have to search for the game system you want to play. Everyone agreed that food prices were ridiculous and would rather eat before coming, something even I complained about. Outside of food prices being a big comment, most attendees I questioned wanted a bigger venue with more vendors. So overall, this convention is a big thumbs up and the survey results spill those beans.

The survey was the meat and bones of what needs to be kept, improved, or eliminated all together. Above all results expo attendees showed a high interest in the subject matter of what LVL UP Expo offers. This vital piece of information needs the most, and immediate, attention.

These things should take place: a bigger venue for more content, more printed materials containing subject matter, and better props that will have attendees geek out quicker than catching a shiny legendary pokemon.




Tuesday, June 2, 2015

EOC Week 9: The Dark Side of Marketing

FIFA has made headline news of their officials being arrested for fraud by the US FBI in Switzerland. The dark side of marketing, well if I never knew this about FIFA until now they did a good job hiding in the dark until now. FIFA is the world's largest soccer non profit organization that hosts the World Cup. This is breaking news that just happened over the weekend so there is much more to come.

http://adage.com/article/cmo-strategy/watch-john-oliver-skewer-fifa-offer-deal-sponsors/298835/

This is the sports entertainment equivalent of the Fall of the Roman Empire, corruption from top to bottom and no light what so ever. What is interesting is John Oliver's video within the article states that if FIFA's sponsers were to pull their support that FIFA itself would fall, if the FBI failed to exploit FIFA's corruption.

Most people are shocked by the news in many ways, mainly ackward, but this dark shadow in sports is a deathly truth of how misleading marketing can become, even beyond advertisement. With FIFA being a nonprofit it is possible that we may see international soccer disappear until a new organization can gather the same crowd: with a lot of marketing to recreate the broken image of soccer.